Discrimination, especially discrimination behaviors on social platforms, is often difficult to recognize. We are familiar with discrimination behaviors such as scaring, angering, or shaming those who are targeted. Face-to-face bullying and cyberbullying can often happen alongside each other. But cyberbullying leaves a digital footprint – a record that can prove useful and provide evidence to help stop the abuse.

Every day, reading online newspapers, do you realize this is what e-magazines do to attract readers? Shocking, dangling headlines that don't provide enough information just to get people curious?

In 2019, the campaign "Bye bye bully - Stop spreading hurtful messages" had addressed the problem of the growing scale of violence with the use of electronic media among children and young people. The campaign was initiated by A magazine. The interesting fact is A magazine's headlines are personally offensive (body shaming, harassment, spreading lies, etc). It seems to be A magazine was going against everything they fought for.

However, "Bye bye bully" campaign had made a great impact on social platforms. With the influence of this campaign, perhaps online newspapers need to put more effort to "stop spreading hurtful messages".